American Delta Airlines has attributed its decision to introduce Nollywood films on board its flights between Nigeria and United States to its resolve to give its Nigerian travelers value for their money.
Speaking on the recent development, Delta’s Commercial Director for East and West Africa, Bobby Bryan declared: “As a global airline, we listen to our international customers to shape our product and services to offer what they want.
“We already offer African menus and the introduction of Nollywood films shows our commitment to this region and offering local customers popular local entertainment.”
Bryan while saying prior to the introduction of Nollywood onboard its flights that the American carrier had first introduced American Hollywood and then Bollywood, added that the “genre is being rolled out across Delta’s inflight entertainment system Delta Studio and will be complete in April.
“The first films to be shown will be Bambitious and A Place Called Happy, with more titles coming later in the year. The movies will be available on 339 aircraft flying both internationally and on U.S. domestic routes, including Delta’s daily service between Lagos and Atlanta”.
Also commenting, Ayo Makun, producer and lead actor of 30 Days In Atlanta, which is named in the Guinness World Records 2017 as Nollywood’s highest domestic grossing film said: “I applaud Delta for bringing Nollywood to a new global audience. Our films are already popular in Africa but I’m looking forward to more film fans becoming lifelong Nollywood fans too.”
Delta flies to four points in Africa, Accra, Ghana, Dakar, Senegal and Johannesburg, South Africa as well as Lagos, Nigeria. It also has sales offices in a number of additional markets, including Kenya and Uganda.