It was a cultural taboo for a woman to ask for sexual gratification in Nigeria, until now.
Despite being bombarded by sexually suggestive photos, explicit lyrics and raunchy dance moves in the media, many women are brought up with the socially conservative attitude that “good girls” just do not talk about sex.
But Iheoma Obibi is leading a mini-revolution in bedrooms in the West African nation.
She became the country’s first retailer of sexual health products and erotica after getting requests from friends to buy sex toys on her annual trips to London.
“They were asking me to buy vibrators, nipple suckers, lubricants, water-based lubricants which were non-flavoured, specifically with a pH balance for the female genitalia.”
Realising there was a niche market, the former development worker set up her online shop five years ago.
It was not easy at first – and she had to build up a clientele while fending off the critics.
But luckily that is a thing of the past and she now caters primarily for women, and some men, whose ages range from 20 to 70.
Ms Obibi also provides sex education and awareness sessions online under the hashtag #Sextalk.
It is for anyone with questions or a curiosity about issues from how to find one’s G-spot to explaining an orgasm, even suggesting positions.
“Part of the problem we face in Nigeria and Africa generally, is that women are shy about negotiating their sexual pleasure,” she says.
“What we are told is you have to save yourself for your marriage and be a virgin. When you marry, you are there to satisfy your husband.
“You are not really told that you are there for any pleasurable fulfilment. You’re told that you have sex for procreation.”