Minister advises movie makers on film marketing

The Minister of Information and Culture, Alhaji Lai Mohammed, has advised stakeholders in the nation’s movie industry to fashion out a structured system of distribution that will guarantee return on investment and protect Nigerians from exposure to unwholesome products.

This was contained in a statement signed by the Special Adviser to the minister, Mr. Segun Adeyemi ,after Mohammed declared open a stakeholders’ meeting on the National Enhanced Exhibition and Distribution System in Lagos on Tuesday.

“There is a compelling and urgent need to properly structure the movie industry, both as an enterprise and a cultural product, beyond the seemingly unwieldy situation that exposes the sector to unwholesome activities detrimental to the nation. The movie industry as a major component of our nation’s creative industry is strategic to the broad national plan agenda, with tremendous capacity for wealth creation through jobs and incomes for our people,” he said.

Mohammed said the aim of enacting a structured system of distribution was to provide guides, safeguards, and benchmarks for players through regulatory practices or frameworks, which could invariably result in performance tracking and data availability to ascertain market depth of the distributive and exhibition sub-sector.

The minister, who acknowledged the marginal successes made by players in the sub-sector, noted that the gains were short-circuited by visible distortions.

This, he added, enhanced quackery in the sub-sector, thus depriving the nation the tremendous contribution that otherwise should have been possible.

In her remarks, the Director-General of the National Film and Video Censor Board, Ms. Patricia Bala, said the meeting was convened to generate broad-based ideas into formulating a policy that would streamline movie distribution and exhibition in Nigeria.

Minister advises movie makers on film marketing



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